Beth Millner Jewelry Blog Series
During my time at Beth Millner Jewelry, I worked closely with the head designer to come up with ideas for the shop's blog.
Many entries highlighted promotions, events, and announcements; but these series gave me creative freedom to emphasize various pieces and tell a story beyond basic marketing to enrich the Beth Millner brand.
Many entries highlighted promotions, events, and announcements; but these series gave me creative freedom to emphasize various pieces and tell a story beyond basic marketing to enrich the Beth Millner brand.
Staff Picks
Each entry describes an employee's favorite pieces and the stories behind them. The content was cultivated through one on one interviews. I also designed each display of the chosen pieces.
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Gemstones
These entries describe the background of gemstones used in the jewelry. A perfect combination of history and marketing.
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Behind the Design
A series dedicated to highlighting the local natural areas Beth drew inspiration from for specific pieces.
These entries serve to give creative context as well as act as a tour guide for customers visiting the area. |
FYI: Beth Millner Jewelry has updated their hosting site since the publishing of the blog entries I authored. This has altered each entry's formatting slightly and can account for layout errors